The voice of TheExperts™ — to the industry, and to the Experts
Whatever the plant problem, someone in our network has probably solved it before.
ThePowerMarketingExpert™ brings together specialized companies across the power and industrial value chain. We connect owners and operators with the right combination of equipment specialists, engineering capabilities, field services, and commercial support.
Bring the problem in your own words. We assemble the specialists it actually needs.
See the solutions Describe the problemMarketing, storytelling, editorial and systems — for the companies already inside the network.
What we do for you Start a conversationThe premise
Plants do not experience problems one company at a time.
An outage may involve turbines, controls, valves, pumps, electrical systems, scaffolding, inspection, safety, and contract management. A reliability problem may cross equipment, operations, engineering, and maintenance. TheExperts™ brings the right specialists together around the problem — not around a vendor's individual product line.
So you should be having one conversation about that problem. Not eleven.
How it works
One problem in.
One assembled answer out.
Select any stage — tap, click or tab to it
Plant problem
You bring it in your own language, not in scope-of-work language. We do not need a specification to start — a description of what is failing, what it is costing and when it has to be fixed is enough to work from.
Proven Solutions
Eight problems
we assemble around.
A solution is only called Proven once we can document at least three of the following: it has been implemented successfully; the participating Expert has relevant completed projects; the result can be quantified; a customer will provide a reference; the methodology is documented and repeatable; the equipment or service has an established operating history; the participating company holds recognized qualifications. Until then it is a Solution Capability, and it is labelled that way here. Open any group and the evidence is listed, credited to the company it belongs to — along with what is still missing.
The network
Expert specialisms,
one point of contact.
Named across the eight solution groups. Participation is assembled per engagement — you get the ones your problem actually needs, not a directory to work through.
For Expert companies
Get in front of the plants
that need what you do.
Advertising puts you in front of an industry. We put you in the room where the problem is.
This is the marketing arm of TheExperts™, working for the companies already inside the network. You are positioned against the customer's real alternative, placed inside the solutions your capability genuinely belongs to, and introduced through relationships rather than cold lists.
The network itself is not open for applications. Experts are invited, one lane at a time, by the chairman — and there is very little overlap between them by design. What is on this page is what we do for you once you are in.
Pricing on request
- Placed in the solution groups your capability fits.
- Positioned against the customer's current alternative.
- Findable by equipment and by need.
- Introductions when a matching problem arrives.
Pricing on request
- Everything in Listed.
- Named in the Proven Solution breakdowns, with your specific role.
- Priority in introductions for your disciplines.
- Content built from your completed projects.
Pricing on request
- Everything in Featured.
- A sector campaign built around your capability.
- A LearningLab™ slot at TheKnowledgeExpo™.
- Joint proposals where the scope crosses other Experts.
We qualify the capability
What you actually solve, where you have done it, and which problems you should never be put in front of. Narrow beats broad — you get introduced to work you will win.
We position and place it
One claim you can own, written against the alternative the buyer is currently considering. Then placement into the solution groups and campaigns where that claim is the answer.
We put you in the room
Introductions, campaigns, joint proposals and TheKnowledgeExpo™. Reported against opportunities and signed scopes, not impressions.
Commissioned separately
Two things you cannot buy anywhere else in this industry.
Pricing on request
A win, recorded where it happened. We go to the site with the customer's blessing, interview the people who lived it — yours and theirs — and cut it into something that carries. You get the finished asset for your own use. It also runs through our channels, under our masthead, which is where it does work you could not do for yourself.
- Interview, capture and edit, on location.
- Customer named and quoted, with their approval.
- Written up as a case story as well as filmed.
- Published through TheExperts™ channels, not just yours.
Pricing on request
The trade press has circulation and distribution. What it does not have is a reliable supply of content worth printing. We go to the publications as the network rather than as one company pitching one article — a slate they can plan an issue around. That is an editorial conversation your marketing department cannot start alone.
- Byline placement in industry publications.
- Technical articles drawn from your completed work.
- Submitted as part of a slate, on an editorial calendar.
- The writing is ours; the expertise stays yours.
What we need from you
To be named inside a Proven Solution rather than a Solution Capability, we need at least three of: completed projects in that discipline, a quantifiable result, a customer willing to give a reference, documented and repeatable methodology, established operating history, or recognized certifications.
It is a real bar. It is also the reason an owner believes the page.
What sits behind it
Proprietary power-industry intelligence, established relationships, and a continuously expanding network of proven specialists.
Our customers do not need to navigate the entire market themselves. They tell us the problem, and we help assemble the right people to solve it.
Systems & tools
Marketing runs on
records, not recollection.
Expert companies lose work in the gap between a good conversation and a system that remembers it. We build the CRM, the data work and the custom tools that close that gap — on your data, inside your business.
Every CRM ever sold to you is built around people. Plants are not.
A CRM built on the asset, not the contact
The plant does not move and the equipment in it barely changes. Ownership turns over roughly every three to five years. The people in the building turn over every five to seven. Build the record around the contact and you lose the site every time someone leaves. We build it around the physical asset, with owners and people as subsets that change underneath it — so a relationship ending costs you a relationship, not fifteen years of site history.
Unstructured data into usable records
Field reports, assessments, spreadsheets, equipment records and years of email turned into structured records your CRM can act on — so a field observation becomes a follow-up instead of a filed PDF.
Custom calculators and report tools
Assessment and grading tools, capital-justification and savings calculators, and report generators that turn a site visit into a finished, branded deliverable in hours rather than weeks.
Built and running
An assessment and grading toolchain for a multi-property portfolio: standardized scoring across every boiler room, reports generated per property, delivered on a schedule the owner set rather than one the surveyors could manage by hand.
A capital-justification calculator that turns a site visit into a defensible number — what the retrofit costs, what it saves, and how long it takes to pay back.
Client names on request. We do not publish a customer's name without asking them first.
Where it starts
Usually with one question a company cannot currently answer from its own records — which plants are due, what a site visit found last time, or what a retrofit would actually save the customer.
Industry campaigns
Campaigns aimed at
one problem, one sector.
A campaign is not an advertisement. It is a room built around a problem.
We pick a problem a whole sector is carrying, find the facilities carrying it, bring the Experts who fix it, and give everyone one reason to be in the same conversation at the same time.
Hospital auxiliary power
If you run a healthcare facility carrying this problem, we would rather build the campaign around a real site than a hypothetical one.
Propose the next one
If your plants share a problem worth a campaign of its own, tell us and we will assemble the Experts around it.
Ideas & events
Once a year we put the people who run the plants and the people who fix them in the same room.
And then we make them teach each other.
Level up power plant operators in 3 days
Owners, operators, engineers, project managers and equipment specialists, presenting to each other over three days. LearningLab™ sessions are delivered by the Experts themselves, and every presentation goes home with everyone who attended.
Next edition: TBD, Q3 2027.
Three days. One room. Everybody teaches.
- LearningLab™ sessions run by the Experts, not by a conference programme.
- Owners and operators presenting their own problems to the people who fix them.
- Every presentation goes home with every attendee.
Sponsorship and presenting slots are set each spring. If you want one, the conversation starts well before the dates are announced.
About
The connection between
the problem and the people.
ThePowerMarketingExpert™ connects real power-industry problems with proven people, companies, and solutions. Behind every solution is a combination of specialized expertise, established relationships, and proprietary industry intelligence.
TheExperts™ network spans the equipment, engineering, field service and commercial disciplines a plant needs, often at the same time. Our job is to know which of them your problem actually requires, and to get them working together.
Jamie Acevedo
Principal · ThePowerMarketingExpert™
Twenty years in the industry, across marketing and the operating side of power and facilities. The work runs on relationships, timing and evidence — everything else exists to put the right story in front of the right person while the window is open.
Start a conversation
Describe the
plant problem.
An upcoming outage, a reliability problem that keeps coming back, a compliance deadline, or a capability you want marketed to the plants that need it. Start with the problem — we will tell you who should be in the room.
Or reach Jamie directly: jacevedo@thepowermarketingexpert.com · 908.930.6207